In 2021, we worked on an exciting commercial project for Bitkub Exchange, which is the top cryptocurrency exchange in Thailand. At that time, the biggest challenge was the limited awareness and understanding of cryptocurrencies among the Thai public. Bitkub saw this as an opportunity to shape the conversation around digital assets and position themselves as the go-to platform for anyone curious about Bitcoin and other cryptocurrencies.
Bitkub’s vision was bold: they believed this technology would revolutionize how people view and manage money. They wanted to be the first name that came to mind when people thought of Bitcoin. With that goal, we crafted a comprehensive commercial campaign to reach the masses through various media channels. Our campaign was designed for both indoor and outdoor media, ensuring that Bitkub’s message was visible across Thailand, from bustling city centers to smaller local areas.
Through this project, Bitkub aimed to become synonymous with cryptocurrency, helping people recognize the potential of digital currency as a part of their financial future. The campaign was a significant step in building brand awareness and establishing Bitkub as a leader in Thailand’s emerging cryptocurrency market.
The campaign turned out to be incredibly impactful. The phrase “Do you believe your life will change forever?” quickly became a popular meme, resonating with a broad audience. It captured the imagination of people and made them question the future of finance and their role in it. The campaign not only boosted Bitkub’s brand but also made their CEO, Top Jirayut, a prominent public figure.
Top Jirayut became widely recognized not just for his role as CEO of Bitkub Holding but also as a leading educator on Bitcoin and cryptocurrency technology in Thailand. His face and quotes from the campaign were seen all over Bangkok, from billboards to social media. He helped bridge the knowledge gap about cryptocurrency, making complex concepts more accessible to the average person. This widespread visibility helped Bitkub solidify its position as the top cryptocurrency exchange in Thailand, and it spurred an interest in digital currency across the country.
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