CPRAM Infinite Infinite Journey - YVR Breaking The Barriers

LINE_ALBUM_23-27 @CPRAM Thaifex_240701_2

LINE_ALBUM_23-27 @CPRAM Thaifex_240701_3

CPRAM Infinite Journey to the Planet of Food Innovation

Powerd by YVR

Leading Innovation and Technology in the Food Industry: CPRAM

CPRAM is a leading producer of ready-to-eat foods and freshly baked goods in Thailand, with world-class production standards and its own research and development unit. With eight factories across Thailand, CPRAM attracts constant interest from visitors keen to study, learn, and observe the application of technology, automation systems, and innovation in product development, including production lines, flavor enhancement, and collaboration with all sectors of the company.

The company’s CEO envisions providing a clear picture of the entire company, from upstream to downstream, to interested parties, guests, and business partners. By integrating VR technology with the company’s story and mission, everyone can immerse themselves and understand the company’s vision in an immersive format, showcasing CPRAM’s potential and reinforcing its leadership in utilizing technology and innovation across all business areas.

Challenges of Implementing New VR Technology

In this project, CPRAM aims to utilize VR technology in a way that has not been developed in the country before. The goal is to allow users to interact with objects in the storyline without using a remote control (using the player’s hands instead). At the time of the project’s inception, this technology was very new. Additionally, the project aims to be multiplayer and playable in a standalone format. Furthermore, the Visual team has to create an entirely new imaginary food world within a city. Given that the project’s production timeline is only six months, it is a significant challenge for the YVR team.

Outcomes of Implementing VR Technology at CPRAM

1. Comprehensive View of CPRAM’s Factories: Participants will gain a comprehensive view of CPRAM’s factories, showcasing various innovations and technologies used in production, providing a clear understanding of the company’s processes and advancements.

2.Enhanced Understanding of the CEO’s Vision: VR technology allows participants to access and better understand the CEO’s vision for leading the company into the future, including business development goals and directions.

3. Increased Confidence in the Organization: The immersive VR experience fosters trust and confidence in CPRAM, highlighting the company’s commitment and professionalism in adopting and utilizing innovative technologies.

4. Unique and Realistic Experience: Visitors will experience a truly immersive and realistic VR journey, enhancing their understanding and engagement with the intriguing information, thus optimizing the effectiveness of the experience.